The Birth of John’s Phone.

In 2005 John Doe Amsterdam launched the brand From The Supermarket. From The Supermarket is a no-nonsense brand, it doesn’t pretend to be anything more: it’s a good and honest product packed in a stylish and contemporary design. The attractiveness of the products is based on their quality and fresh appearance.
The first of a range of products was Water From The Supermarket; it enjoyed national and international popularity.

Soon we extending with new products like T-shirt From The Supermarket, Juice From The Supermarket all had the same promise: back to the basics.

The From The Supermarket products got the ball rolling. We thought, you know what, let’s challenge ourselves. Let’s make the most basic phone ever.

We have many years of experience working for telecom companies. Our strengths, our skills, our experience and our unique perspective will see us through this challenge.

We’ve always wondered why most affordable phone looks so dull and boring.
All cell phones are great high-tech product we like to use every day. Why not spend more time in designing. It’s the things we don’t see that are the most essential to creating a great design. A great design is a present.Why not make yourself happy with a present everyday in your pocket.

When we started designing our phone the smart phone market grew impressive. Mobile phones are more than just convenient communication tools: They allow you to sync with the calendar on your PC, dial a number by the sound of your voice, look up breaking news on the Internet, take photos, play games, send text messages, listen to music, and more.

The first design did not have a display for energy reasons.

A sample of our design from 2005. Phone without display but with led lights.

But not everybody wants to be in contact all the time. And sifting through the sea of features and cool extra aspects can be difficult to just do what you want do with a phone to make a call. For those needing a break break from today’s technology , John’s Phone is  ideal. True, you won’t get your email or text messages, you won’t be able to find out where you are, there is no gps, or play the latest games… but you know what? It feels good to go without sometimes.